Creator-commerce rails that turn attention into measurable sales.
Infrastructure at the intersection of content, commerce, and attribution, helping brands and creators compound demand more intelligently.
Selected Portfolio
Backed founders building consumer companies from multiple angles.
Selected portfolio from 40 angel investments and 100+ investments through DeVC across consumer brands, consumer AI, and enabling infrastructure.
I have also met and evaluated over 500 consumer brands. I gravitate toward founders who can spot a real consumer truth, sharpen the wedge, obsess over product details, and turn that into repeat, whether the edge shows up through a brand, a platform, or enabling infrastructure.
Consumer AI applied to a deeply personal healthcare journey.
AI that is visible to the end user, making diagnosis and personalization more useful, more scalable, and easier to act on.
Simple consumer fintech built around behavior, not jargon.
A product-led consumer platform that makes savings feel easy, habitual, and accessible instead of intimidating.
Design-first appliances with unusually strong taste.
Backing a team using design and product feel as the wedge in a category that usually treats taste as optional.
Medical apparel built with the kind of product focus professionals actually feel.
A healthcare lifestyle brand bringing stronger product thinking, comfort, and identity to a category usually treated as purely functional.
Kids essentials with a clearer eye for design.
A brand where utility, trust, and design discipline work together instead of forcing parents to compromise.
Intimate wellness rethought with clarity and softness.
A business that changes category behavior through language, empathy, and a more usable brand experience.
Workwear for Indian women where fit and everyday usability are the wedge.
A brand built around making professional dressing feel sharper, easier, and more dependable for modern Indian women.
Life-skills storytelling for kids, built to make screen time calmer and more useful.
A child-first edutainment brand using stories, characters, and social-emotional learning to turn everyday viewing into habit, empathy, and emotional growth.
Infrastructure that helps brands defend experience.
Infrastructure that protects the end consumer experience and helps brands earn repeat. Exited.
Top Korean Street Food Brand
A youthful brand with culture, memorability, and the kind of energy that turns product into conversation.
Comfort-led activewear where fabric is the wedge.
Product feel is the wedge here, with comfort and habit formation carrying more weight than performancewear theatre.